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Downtown Activation

Play to Win The Brick and Mortar Game.

Every economically successful downtown has one key ingredient: activity at the sidewalk. To lure Duluthians to the city center, you have to provide interesting windows, businesses open to the public, lights, and most especially people. 

On October 11th, 2022, national expert Michele Reeves of Civilis Consultants returned to Duluth to lead a workshop that outlined activity toolkits for property and business owners, as well as the public sector. They also did a deep dive on windows because showcasing what’s already cool downtown is the cheapest and easiest way to create immediate vibrancy for modest sums of money.

After speaking with the business and property owners in attendance, it was requested that we make the information from the workshop publicly available for future reference. Below you will find Michele's slides from the presentation, her Retail Design Tips + Tricks, and the video of the presentation.

Two of the most important slides from the presentation: Lighting.

Lighting Cheat Sheet One Pager V 11-16-21-1
Untitled design (3)

If you feel overwhelmed by all of the information presented in the workshop, Michele Reeves also provided a simple Retail Design Tips + Tricks breakdown:

Copy of Copy of RETAIL DESIGN
Copy of Copy of Copy of RETAIL DESIGN (1)

If you were unable to attend the October 11th workshop or would like to watch it as a refresher, we were able to record it for future viewing.